WESTMINSTER KENNEL CLUB DOG SHOW

Brand Identity

The Westminster Kennel Club Dog Show holds the distinction of being the second-longest continuously held sporting event in the U.S. To enhance the versatility of the logo, emphasis on its oval shape allows for its extraction and utilization as an icon on various mediums such as posters and billboards.

A combination of sans serif and serif typefaces can create a subtle tension and contrast, leading to an aesthetically pleasing outcome. Pairing a traditional serif typeface with a modern sans serif typeface balances the former's sense of tradition and seriousness. Furthermore, the use of sans serif typefaces adds a contemporary touch and softens the overall appearance of the classic typeface.