Brand identity for a nonprofit organization Atlas Cops & Kids Boxing Club in Brooklyn and Staten Island. They provide free boxing instruction, tutoring, and mentorship for youth from under-resourced communities in NYC to create champions in and out of the ring.

The brand communicates positive messages and exudes an energetic spirit. Atlas Cops & Kids Boxing offers children a haven of hope, where they can build their confidence, feel better about themselves, and enhance their self-esteem. Their program builds connections among club members, fostering a sense of community and bridging gaps.