Brand Identity

Caixa Geral de Depósitos (CGD) is a Portuguese state-owned banking corporation, and the largest bank in Portugal, established in Lisbon in 1876.

The complete branding and marketing redesign captures the establishment of a close and thorough relationship with customers, with the identity designed to convey the passion and connection between the bank and its clients. The brand has been redesigned to be clean, clear, simple, functional, friendly, and instantly recognizable across the world. To communicate CGD Bank's positive and customer-oriented approach, bold typography and natural-looking images of people have been used.